Case Study:

Chicago Architecture Center

Elevating Thought Leadership & Expanding Media Reach

Challenge

The Chicago Architecture Center (CAC) was widely known for its architectural tours but sought to establish itself as a thought leader in urban development, education, and design advocacy. The challenge was repositioning CAC beyond tourism and highlighting its STEM education programs, community engagement initiatives, and city planning and sustainability expertise.

Strategy

  • Developed a strong media narrative positioning CAC’s CEO, Eleanor Gorski, as an expert in architecture, sustainability, and urban planning.

  • Secured strategic media placements in top-tier outlets covering architecture, real estate, business, community development, and environmental sustainability.

  • Created and amplified content, including op-eds, blog posts, and LinkedIn articles, to communicate CAC’s broader impact.

  • Engaged press and key stakeholders for major announcements, including new programs, exhibitions, and policy discussions.

Results

  • 1,327 media placements in 2024, a 27.8% increase from 2023.

  • 10.86 million media impressions, significantly increasing CAC’s visibility.

  • Secured CEO Eleanor Gorski’s recognition as a 2024 Woman of Influence.

  • Expanded coverage to include discussions on urban policy, sustainability, and community development, reinforcing CAC’s mission beyond tours.

Case Study:

HIRE360

Transforming Workforce Development & Elevating Visibility

Challenge

HIRE360, a workforce development nonprofit, needed to increase visibility for its Training and Business Development Center and its mission to empower underrepresented communities in the trades. The goal was to highlight HIRE360’s impact on workforce equity and job creation.

Strategy

  • Developed a comprehensive messaging strategy, aligning HIRE360’s work with national conversations on economic development and workforce diversity.

  • Executed a strategic media relations plan, securing press coverage in business, labor, and community publications.

  • Managed press events, including the grand opening of the Training and Business Development Center, attended by Governor J.B. Pritzker and Mayor Brandon Johnson.

  • Positioned HIRE360 leadership as experts, securing interviews and thought leadership placements.

Results

  • Secured top-tier media placements, elevating HIRE360’s profile among workforce development organizations.

  • Successfully executed high-profile events, drawing attention to HIRE360’s impact on economic and workforce development.

  • Strengthened relationships with stakeholders, including local government, unions, and business leaders.

Case Study:

Registration Nation

Driving Voter Engagement & Civic Mobilization

Challenge

March On and Registration Nation needed a comprehensive PR strategy to increase voter engagement, highlight voter suppression issues, and mobilize communities for upcoming elections.

Strategy

  • Developed messaging frameworks that emphasized voter empowerment and combating suppression tactics.

  • Secured national and regional media placements, ensuring broad reach among target demographics.

  • Trained spokespeople, equipping them with media talking points for interviews and public events.

  • Led content creation efforts, including op-eds, blog posts, and social media campaigns to drive engagement.

Results

  • Successful voter mobilization campaigns, increasing participation in key regions.

  • Extensive media coverage, positioning March On and Registration Nation as leading voices in voter engagement.

  • Enhanced storytelling and brand visibility, making voter registration efforts more accessible and impactful.